The management team at up marketing have all had a long and intimate association with the property development sector. Collectively, we know the importance to every single project of truthful promises based on professional research & transparency, backed by honest hard work.

The integrity of our promises will always have its foundation in the following analytical system, which forms the backbone of our project marketing approach. This system provides the necessary insights to support our recommendations and gives our developers a platform for collaborative decision-making.

Our research will tell us where your buyers will come from both geographically and via our distribution platforms, their ethnicity and mix (eg. First home buyers, investors, downsizers, subsequent home buyers, self managed super funds etc), the products that they are looking for, why they would be attracted to your project, when the best time to go to market will be for your project, why they will or won’t buy, how they will want to buy, how much they will pay and the velocity at which you should release the stock. This information will inform the process immediately below;

The consequent distribution process will then respond directly to the above market research and will normally involve a managed marketing plan across accounting and investment advisory groups, seminars when relevant, marketing via our own data bases, conjoined marketing activities with relevant selected companies, traditional advertising, display suite manning, shopping centre booth leasing, and for larger projects, radio time & publicist’s services.

The actual sales process will naturally be orientated to support the chosen distribution platforms and the timing for each stage of the managed marketing plan (the plan will normally have many parts and often one part of the plan will not be operational whilst another is in train). The sales plan will work in complete harmony with all aspects of the marketing and distribution plans and will be appropriately resourced, monitored and reported. All advertising will be purposely constructed to match the exact audience it is targeting.

Every project marketing challenge is controlled by one of our experienced management team, supported by a dedicated sales team. These sales teams are purposely field trained, and class room trained on every project we undertake. They are fully aware of the research that has been conducted & the attributes of the area and the project and the products offered by your competitors. Our sales teams are provided with tools, training and management support to maximise and convert the enquiry and to manage buyers through to settlement and beyond. Please find below a typical list of just some of the additional resources that are usually dedicated to a medium sized project in the sydney basin, inside our unique “net to vendor” marketing system.

UP Marketing is not just reactive to traditional real estate forms of advertising, like most of the large and small real estate companies who purport to add value as professional project marketers.